TolunaMR has established itself as a trusted partner to the world's largest research firms. Built on Toluna's legacy as a panel company, TolunaMR focuses on serving the Market Research sector with unparalleled expertise leveraging deep experience and a commitment to high quality. As market pressures and ambiguities in AI impact data quality, TolunaMR is here to restore your confidence in purchasing high-quality panels.
How a large international MR firm repositioned to deliver agile insights
A large international MR firm headquartered in the UK had built its business on a reputation for running high-quality, longitudinal studies such as brand trackers. As the market developed a need for faster, more agile insights, they found themselves losing opportunities and share of wallet with clients, which consequently put significant financial pressure on the business. To win back market share, they had to change both the perception and reality of their business, as well as overcome internal resistance about agile insights.
Once the firm had decided they needed to reposition themselves with an agile offering, they reviewed a number of platforms. Their high standards for quality and service levels led them to select Toluna Start, enabling them to say yes to their clients’ requests for fast-turn research at scale.In fact, it worked so well for their needs that they branded the offering for use by their clients with a 24-hour turnaround time. This enabled them to go to market with a world-class platform without investing millions to do so. And because their clients never see the platform itself, they didn’t need to white label it, either.
Client Retention: The new offering instantly helped them retain work with a very largeFinancial Services client and has done the same for many others since
Profitable Revenue Stream: The new product offering enabled the firm to swiftly add a new, highly profitable revenue stream and compete with more agile market research agencies
New Client Wins: Their adoption of technology, combined with their established strengths, provided them with case studies that helped them win new large accounts across retail and telco, amongst other industries
Positioning: Their clients now know they can deliver agile studies. To date, they have run ~500 agile studies for clients with the solution
Internal Recognition: The operations team re-established its importance within the firm as an effective procurement team buying packages that add value
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