Toluna Start

Experience the world’s first end-to-end, real-time consumer intelligence platform

Access a single source for all of your consumer insights.

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.

Efficiency delivered

The ease and speed of a turnkey platform offers efficiency and control.

Technology

Technology

  • The ease and speed of a turnkey platform offers efficiency and control.

  • Built in house – the SaaS platform was built by researchers for researchers.

Powerful Methodologies–automated yet flexible

Powerful Methodologies–automated yet flexible

  • Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.

Actionable, real-time reporting and interactive dashboards

Actionable, real-time reporting and interactive dashboards

  • View responses, and analyse data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.

Real-time insights from our global panel of 30+ million

Real-time insights from our global panel of 30+ million

  • 24/7 access to Toluna’s global community of 30+ million people in 70 markets. Target consumers using more than 200 demographic and behavioral profiles.

Quantitative and qualitative in a single platform

Quantitative and qualitative in a single platform

  • Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.

Toluna Start compared to others

Benefit & Features
Feature
DIY Provides
Full Service
Scripting capabilities
Integrated panel
Real-time insights
Real-time responses
Built in quality mechanisms
Quality
Random assignment respondent
End-to-end
Quant solutions
Qual solutions
Reporting
Analytics within platform
Insights dashboard
Flexibility
Template flexibility
Collaboration
Collaboration
Methodologies
NPD testing
Comms testing
Brand health
Key Features
Shelf, heatmapping etc

Best-in-class research solutions

We’ve coupled industry-leading expertise with technology to automate market research across key areas.
PACK TESTING

Best-in-class research solutions

Automate your approach to pack testing with Toluna Start. Find winning packs faster—those that are distinctive, fit the brand, and drive purchase intent. Identify packaging strengths and weaknesses and bring key attributes front and center.

Features include heat mapping, timed exposure, text highlighter, shelf testing and Van Westendorp pricing questions—all designed to get results at the speed your business demands.

Best-in-class research solutions

Brand Health

Our unique, automated, brand health framework can help you understand your brand’s performance now and into the future. Evaluate brand vitality and fitness for future with a brand score that measures performance and penetration, excitement and community. Test brand equity, future relevance, trust, consideration and recommendation.

Assess up to 12 brands per survey and integrate qualitative insights to better understand consumer sentiment. Your real-time infoboard will genearate a brand health score and ranking of overall brand health vs competitors.

Brand Health

Communications Pre-Testing

Increase your impact in-market by pre-testing your communications. Understand what elements of the campaign worked or didn’t work and learn how your target audience responded to your campaign. Test video, static images, text or audio for digital, social, TV, print, and outdoor mediums.

Test up to 5 ads per survey in your automated pre-launch testing. Evaluate your communications with key metrics including brand awareness and familiarity, overall likeability, emotion classification, and more.

Communications Pre-Testing

Toluna Start features

Watch our videos to learn more about the features that will transform your insights.

MESSAGE TESTING

Text highlighter

Enable respondents to actively indicate what they like or dislike about messaging.

AD TESTING

Timed Exposure

Test the recall of visual stimuli from 1-30 seconds to ensure your creative is memorable.

PRICE TESTING

Van Westendorp

Determine the optimal price for your product to maximize sales.

BRAND IMPACT

Timed drag and drop

Find out which attributes are most strongly associated with your messaging.

INNOVATION TESTING

Block pairs

Determine which concept resonates more when respondents select an option from a given pair.

AD TESTING

Speech and thought bubble

Discover what consumers like or dislike about your creative with an engaging open-ended question format.

QUALITATIVE

Live Discussions

Get real-time qualitative insights with Live Discussions.

EFFICIENCY

Collaboration

Use Toluna Start and collaborate with key stakeholders in real-time.

AD TESTING

Emotional Response Dial

Use emotional response dial to test your advertising concepts.

We launched Toluna Start in September 2020 with a series of exciting events and demonstrations.

Access the on-demand events below.

Toluna Start Global Digital Launch Event

Toluna Start Global Digital Launch Event

Toluna Start Regional Digital Launch Events

Toluna Start Regional Digital Launch Events

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?