Toluna Start

Unlimited access to the world’s first end-to-end, real-time consumer intelligence platform available as a subscription.

The industry's first enterprise subscription is here.

We've transformed the way you collect insights. Now we're transforming the way you buy your insights with this first of its kind offer.

Take advantage of the benefits of automation, scalability, collaboration, and quality to drive agility, value, and efficiency.

  • Toluna Start is the industry’s first and only end-to-end consumer insights platform delivering high-value insights in real-time.
  • Automated solutions, flexible to meet your needs.
  • Interactive insights, real-time data visualization, and analysis.
  • 100% quality, trusted methodologies, actionable results.

20 + years of award-winning expertise.

We’ve embedded our expertise into the platform. With the click of a button, you’ll create award-winning research projects and get high-quality insights.

  • Automated solutions, flexible to meet your needs.
  • Interactive insights, real-time data visualization, and analysis.
  • 100% quality, trusted methodologies, actionable results.
  • Experts in new product development, brand, and communications.
  • Full-service custom capability.
  • Technology-fueled real-time solutions.
  • Speak to an expert in real-time.

We’re here to help when and how you need us.

  • Support when and how you need it.
  • A global team with local service.
  • Self-service, assisted, and full-service.

Integrated global audience – ready to answer your questions in real-time.

  • Proprietary panel and automated marketplaces.
  • 36+ million consumers in 70 countries.
  • Over 200 profiling points.
  • Rigorous quality controls at every step.

Access a single source for all of your consumer insights.

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.

Efficiency delivered

The ease and speed of a turnkey platform offers efficiency and control.

Technology

Technology

  • The ease and speed of a turnkey platform offers efficiency and control.

  • Built in house – the SaaS platform was built by researchers for researchers.

Powerful Methodologies–automated yet flexible

Powerful Methodologies–automated yet flexible

  • Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.

Actionable, real-time reporting and interactive dashboards

Actionable, real-time reporting and interactive dashboards

  • View responses, and analyse data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.

Real-time insights from our global panel of 36+ million

Real-time insights from our global panel of 36+ million

  • 24/7 access to Toluna’s global community of 36+ million people in 70 markets. Target consumers using more than 200 demographic profiles.

Quantitative and qualitative in a single platform

Quantitative and qualitative in a single platform

  • Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.

Toluna Start compared to others

Benefit & Features
Feature
DIY Provides
Full Service
Scripting capabilities
Integrated panel
Real-time insights
Real-time responses
Built in quality mechanisms
Quality
Random assignment respondent
End-to-end
Quant solutions
Qual solutions
Reporting
Analytics within platform
Insights dashboard
Flexibility
Template flexibility
Collaboration
Collaboration
Methodologies
NPD testing
Comms testing
Brand health
Key Features
Shelf, heatmapping etc

Best-in-class research solutions

We’ve coupled industry-leading expertise with technology to automate market research across key areas.
PACK TESTING

Best-in-class research solutions

Automate your approach to pack testing with Toluna Start. Find winning packs faster—those that are distinctive, fit the brand, and drive purchase intent. Identify packaging strengths and weaknesses and bring key attributes front and center.

Features include heat mapping, timed exposure, text highlighter, shelf testing and Van Westendorp pricing questions—all designed to get results at the speed your business demands.

Best-in-class research solutions

Brand Health

Our unique, automated, brand health framework can help you understand your brand’s performance now and into the future. Evaluate brand vitality and fitness for future with a brand score that measures performance and penetration, excitement and community. Test brand equity, future relevance, trust, consideration and recommendation.

Assess up to 12 brands per survey and integrate qualitative insights to better understand consumer sentiment. Your real-time infoboard will genearate a brand health score and ranking of overall brand health vs competitors.

Brand Health

Communications Pre-Testing

Increase your impact in-market by pre-testing your communications. Understand what elements of the campaign worked or didn’t work and learn how your target audience responded to your campaign. Test video, static images, text or audio for digital, social, TV, print, and outdoor mediums.

Test up to 5 ads per survey in your automated pre-launch testing. Evaluate your communications with key metrics including brand awareness and familiarity, overall likeability, emotion classification, and more.

Communications Pre-Testing
Features
Capabilities
Standard
Advanced
Audience
24/7 email and phone support
The ability to customize screening questions
Advanced quota balancing by targets (and custom targets)
Survey your own audience using email and web link invites
Instant feasibility and pricing
Instant launch and responses from Toluna panel
Quantitative & Qualitative
Standard question types *Choice, Text and numeric open ends, Matrix, Rating, Slider, Ranking, Multiple text boxes, Thumbs up (or down), Battle, Tiles, Rich text, Image, Video
Heatmaps
Custom javascript question types
The ability to duplicate questionnaires
Filtering
Random assignment
Randomize pages and question appearance
Survey logic
Timed exposure
Price Testing Models
71+ Languages
Automated quality checks
Live Discussions
Additional fee
Templated Methodologies
Concept testing
Additional fee
Pack testing
Additional fee
Shelf testing
Additional fee
Brand health
Additional fee
Comms Pre Launch
Additional fee
Comms Post Launch
Additional fee
Sharing
Share and collaborate with team members
Collaborate on and share reports with team members
Reporting & Data Visualization
Real-time analytics dashboard
Real-time infoboards with key metrics
Additional fee
Share reports internally and externally
Set permissions on shared reports
Custom weighting
Cross tabulations
Significance testing
Data exports including PowerPoint, Excel, SPSS
Survey Look & feel
Customized and branded themes
Support
24/7 email and phone support
Dedicated customer success manager *Based on Investment

Toluna Start features

Watch our videos to learn more about the features that will transform your insights.

MESSAGE TESTING

Text highlighter

Enable respondents to actively indicate what they like or dislike about messaging.

AD TESTING

Timed Exposure

Test the recall of visual stimuli from 1-30 seconds to ensure your creative is memorable.

PRICE TESTING

Van Westendorp

Determine the optimal price for your product to maximize sales.

BRAND IMPACT

Timed drag and drop

Find out which attributes are most strongly associated with your messaging.

INNOVATION TESTING

Block pairs

Determine which concept resonates more when respondents select an option from a given pair.

AD TESTING

Speech and thought bubble

Discover what consumers like or dislike about your creative with an engaging open-ended question format.

QUALITATIVE

Live Discussions

Get real-time qualitative insights with Live Discussions.

EFFICIENCY

Collaboration

Use Toluna Start and collaborate with key stakeholders in real-time.

AD TESTING

Emotional Response Dial

Use emotional response dial to test your advertising concepts.

We launched Toluna Start in September 2020 with a series of exciting events and demonstrations.

Access the on-demand events below.

Toluna Start Launch Event Highlights

Blogs related to Toluna Start

Blogs from Toluna that might interest you.

Blog

Insights is the New Currency

Blog

Using Quantitative and Qualitative Data To Learn More About Your Consumers

Blog

Five Keys to a Successful Product Launch in 2021

Blog

3 Steps to Conducting A Meaningful Concept Test

Blog

Agile New Product Development for Alcohol

Blog

Tracking Your Brand’s Health is at the Heart of Your Success

Show more

Webinars related to Toluna Start

Webinars from Toluna that might interest you.

Webinar

Future Fit Brand Health Measurement

Webinar

Brand Health – UK FMCG

Webinar

Future Fit Brand Health Measurement

Webinar

Digital Insights Summit Toluna

Webinar

Accelerate Your Product Development Cycle Through Quality Insights

Webinar

Concept Testing to Support New Product Development

Show more

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View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

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