Make Better Decisions With Package Testing

Fine-tune your product's design, features, messaging, and claims to drive sales. Toluna Start screens your product packaging to give you a robust read on how your product will perform in the market.

Reliable Feedback To Enhance Packaging and Design

Pack testing research can help you identify the design features that will drive sales.

  • Understand purchase intention, preference, distinctiveness, and brand fit

  • Identify pack strengths and weaknesses to beautify your packaging

  • Benchmark your packaging against prior performers

  • Understand critical attributes, appeal, and believability

Reliable Feedback To Enhance Packaging and Design

Pack Research Backed By Real-Time Insights

Timed exposure, heatmaps and text highlighter tools provide critical insights to better understand how your target audience interacts with your product and packaging.

  • Learn what elements of your packaging stand out and how it will be seen among other products

  • Track and analyze the package's spontaneous impact and eye-catchiness, likes and dislikes, and overall acceptance.

  • Get recognized by your target user-base and set your product packaging apart from competitor brands

Pack Research Backed By Real-Time Insights

Creative Packaging That Drives Purchase Intent

Your product won't deliver if no one can see it. Pack testing ensures that your design, features, messaging, and claims work together to sell your product. Our unique, automated pack testing solution enables you to launch and test multiple package designs - with the audience of your choice.

  • Test up to 12 packs with a minimum of 100 respondents per pack.

  • Key features, including heat mapping, timed exposure, and shelf testing

Creative Packaging That Drives Purchase Intent

Demo Text Highlighter in Concept Testing

Ensure messaging resonates with consumers every time.

Reveal what consumers like and dislike about your messaging.

Demo Timed Exposure in Concept Testing

Ensure messaging resonates with consumers every time.

Reveal what consumers like and dislike about your messaging.

Demo Van Westendorp in Concept Testing

Ensure the optimal price point for consumers every time.

Determine the best price for your product or service with adaptive Van Westendorp questions.

Learn The Potential Success Of Your Product With Pack Testing