Our strategic consultants, with deep vertical expertise, illuminate the unknown. This expertise seamlessly integrates with our self-service automated solutions or can be customized in collaboration with a research expert, tailored to your unique needs.
Toluna's in-house experts, in collaboration with our sister companies Harris Interactive, Gutcheck, and Metrixlab, now comprise a comprehensive full-service digital research consultancy.
Empowering Limitless Research with Toluna Start
When extensive service is paired with the advanced technology of Toluna Start, our clients are empowered to conduct research without limits.
Explore the Market Landscape
Build knowledge, identify areas of growth, scout the competition, or understand journeys and jobs to be done. From ad hoc DIY in our Toluna Start platform to fully serviced agile A&U studies, we have you covered.
Develop High Growth Products
Get an early read on ideas, claims, and concepts, understand the choices and tradeoffs people make, or validate your go-to-market plans. Choose the speed and service levels that fit you best — leverage innovation consultants or DIY — category benchmarks included.
Increase Sales Potential
Evaluate pack designs in context for increased shelf standout & optimize in-store and ecommerce assets through a shopper-centric lens using a mix of implicit and explicit measures.
Monitor Brand Impact
Leverage a scientifically sound brand health framework based on a modern take on human behavior and business growth to track and improve your brand’s impact. Tech-enabled brand expertise at your service.
Design Distinctive Creative
Evaluate, refine and optimize creative of any type at any stage of development from storyboards to final cuts. We have qual and quant solutions including an AI-based fast, no survey approach to meet a range of needs.
Optimize Campaign Effectiveness
Understand and optimize the in-market effect of your campaigns using agile control/exposed or pre/post designs. Our first-party panel assets and partner networks give us wide reach.