You’ve developed great concepts, know what will perform best-in-market. Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.
Validate your best product-market ideas with concept testing. Get best practice research coupled with a targeted audience and real-time reporting.
Identify concept strengths and weaknesses
Coordinate your concept research with customer experience
Receive instant insight and feedback from your target audience
Toluna’s market research helps your brand identify which product or marketing concept has strong potential and how to accurately optimize your concept.
Test concepts at all stages and know which will perform best in your market.
Identify key attributes and bring them front and center.
Benchmark your concepts against prior performers.
Understand stated claims and key messages.
Conduct quantitative and qualitative research with custom research programs. Toluna Start measures behavior change and takes the guesswork out of results.
Actionable, real-time reporting and interactive dashboards
Real-time insights from our integrated global panel
Quantitative and qualitative market insight in a single platform
Robust methodologies to address any issues before market release
Learn from frame-by-frame insights for video-based advertising and media.
Reveal what consumers like and dislike about your messaging.
Reveal what consumers like and dislike about your messaging.
Determine the best price for your product or service with adaptive Van Westendorp questions.
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