Identify winning concepts that drive purchase

Evaluate Consumer Acceptance Of Your Innovative Product Idea Prior To Introducing It To The Market and See How Your Target Audience Responds

Identify Winning Concepts

You’ve developed great concepts, know what will perform best-in-market. Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.

Validate your best product-market ideas with concept testing. Get best practice research coupled with a targeted audience and real-time reporting.

  • Identify concept strengths and weaknesses

  • Receive instant insight and feedback from your target audience

Automate Concept Testing From Start To Finish

  • Actionable, real-time reporting and interactive dashboards

  • Real-time insights from our integrated global panel

  • Quantitative and qualitative market insight in a single platform

  • Robust methodologies to address any issues before market release

Automate Concept Testing From Start To Finish

Demo Text Highlighter in Concept Testing

Ensure messaging resonates with consumers every time.

Reveal what consumers like and dislike about your messaging.

Demo Timed Exposure in Concept Testing

Demo Van Westendorp in Concept Testing

Ensure the optimal price point for consumers every time.

Determine the best price for your product or service with adaptive Van Westendorp questions.

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Sell Sheet

Concept Testing

Get Your Product In Front of Real Consumers With Concept Testing