Drive Brand Recognition With Concept Testing

Evaluate Consumer Acceptance Of Your Innovative Product Idea Prior To Introducing It To The Market and See How Your Target Audience Responds

Identify Winning Concepts

You’ve developed great concepts, know what will perform best-in-market. Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.

Validate your best product-market ideas with concept testing. Get best practice research coupled with a targeted audience and real-time reporting.

  • Identify concept strengths and weaknesses

  • Coordinate your concept research with customer experience

  • Receive instant insight and feedback from your target audience

Identify Winning Concepts

Discover Distinctive, Credible, and Purchase Intent Research

Toluna’s market research helps your brand identify which product or marketing concept has strong potential and how to accurately optimize your concept.

  • Test concepts at all stages and know which will perform best in your market.

  • Identify key attributes and bring them front and center.

  • Benchmark your concepts against prior performers.

  • Understand stated claims and key messages.

Discover Distinctive, Credible, and Purchase Intent Research

Automate Concept Testing From Start To Finish At Your Fingertips

Conduct quantitative and qualitative research with custom research programs. Toluna Start measures behavior change and takes the guesswork out of results.

  • Actionable, real-time reporting and interactive dashboards

  • Real-time insights from our integrated global panel

  • Quantitative and qualitative market insight in a single platform

  • Robust methodologies to address any issues before market release

Automate Concept Testing From Start To Finish At Your Fingertips

Demo Emotional Response Dial to Learn More

Optimize your creative to the fullest with Emotional Response Dial

Learn from frame-by-frame insights for video-based advertising and media.

Demo Text Highlighter in Concept Testing

Ensure messaging resonates with consumers every time.

Reveal what consumers like and dislike about your messaging.

Demo Timed Exposure in Concept Testing

Ensure messaging resonates with consumers every time.

Reveal what consumers like and dislike about your messaging.

Demo Van Westendorp in Concept Testing

Ensure the optimal price point for consumers every time.

Determine the best price for your product or service with adaptive Van Westendorp questions.

Blogs related to Drive Brand Recognition With Concept Testing

Blogs from Toluna that might interest you.

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Five Keys to a Successful Product Launch in 2021

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3 Steps to Conducting A Meaningful Concept Test

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Concept Testing – Ensuring Success through Quality

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Heatmaps: insights that are easy to understand, information that is highly actionable

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Heatmaps: Better Understand Consumer Preference for Concepts

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When Concepts go Wrong or Research Takes too Long

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Webinars related to Drive Brand Recognition With Concept Testing

Webinars from Toluna that might interest you.

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Concept Testing to Support New Product Development

Get Your Product In Front of Real Consumers With Concept Testing