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Inflation’s Impact on Global Consumers

We haven’t just been dealing with a global pandemic in 2022. Economic uncertainty has come to the forefront as consumers across the globe grapple with the effects of rapid inflation.

Now in its 19th wave, this special edition of our Global Consumer Barometer features topics including consumer confidence, the rising cost of living, supply chain challenges, and brand values.

Key Points

  • Only 25% of global consumers are confident spending money at this time

  • 48% of global consumers will increase purchases of cheaper alternatives to their usual choices

  • 64% of global consumers go out of their way to engage with brands that align with their values

Key Points
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry's first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise, and a panel of over 36 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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