Conscious Consumers: A Year of Change

As we are through the start of 2021, it’s important to understand the changing needs of consumers. We foresee there will be a change in the way brands position and market themselves this year.
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Conscious Consumers: A Year of Change

We looked at five key, emerging market segments.

  • Very Pessimistic

  • Cautious

  • Unsatisfied Spender

  • Satisfied Spender

  • Very Optimistic

We looked at five key, emerging market segments.

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise, and a panel of over 36 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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