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“We had to test each and every piece of communication and be very agile – it could be needed in a matter of hours.
Consumers are more and more demanding with brands. We felt it was about the role of the brand in society, ethics. We still have to test each and every piece of communication and be very agile – it could be needed in a matter of hours.”
In a rapidly changing world, new products are the lifeblood of most businesses and brands. Being on top of emerging consumer wants and needs or responding to competitive introductions is critical to maintaining relevance.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.