Simply Smart 2023 Event

Camille is spearheading the insight function transformation at a beloved food brand. In her presentation, she highlighted the journey so far, including the catalysts for change at Kraft Heinz, elevating the insight function’s role for growth and effectiveness. She also discussed the importance of agile insights and shared key learnings from selecting agile partners

Camille Denis

The Kraft Heinz Company

Strategy & Insights Director

Jason presented market data to showcase the meat industry’s recent challenges amid inflation and rapidly changing consumer behaviour. He discussed how Toluna’s agile solutions assist Moy Park in understanding consumer behaviour patterns from the data.

Jason Winstanley

Moy Park

Head of Research and Insight

Minal discussed the current challenges and opportunities in the global TV and media sector due to changing consumer needs, and how this affects industry research requirements. It explored the importance of tracking emerging consumer behaviour trends, developing relevant products and services, and safeguarding industry interests.

Minal Modha

Ampere Analysis

Research Director

Ajay discussed his journey with Toluna in establishing a more agile insight function at The Rank Group. He has implemented a future-facing brand tracker and frequent adhoc pulses of consumer sentiment to enhance understanding of Rank’s brand health and gain timely insights for tactical campaigns

Ajay Mistry

The Rank Group

Customer Research & Insight Manager

Lucia explored changing consumer behaviours and needs using our Global Consumer Barometer, highlighting challenges, consumer confidence, cost of living, health impact, and the influence of social, ethical and brand values.

Lucia Juliano

Harris Interactive, Toluna Group

Head of Research