Toluna Global Barometer | Wave 23

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Toluna Global Consumer Barometer: Wave 23

Consumers have continued to feel the impact of global inflation in early 2023. How are they responding to the rising cost of living? And what are their expectations for their personal finances forward?

Now in its 23rd wave, the latest edition of the Toluna Global Consumer Barometer features

Insights from 16,000 consumers across 19 markets on topics including:

Consumer confidence levels and life satisfaction in the current economic climate

Forty-five percent of consumers feel very satisfied with their life over the past two weeks. This is largely driven by consumers in the Americas (55%), who report much higher life satisfaction than their counterparts in APAC & MENA (43%) and Europe (41%).

How people are adapting their behaviors in response to financial pressures

Global consumers expect to cut back on leisure and social activities in the coming months, specifically citing alcohol consumption at bars/pubs, ordering takeaway food, and electronic purchases as areas in which they will reduce spending.

How ongoing challenges are impacting consumers’ emotional and physical well-being

Half of consumers agree that the rising cost of living is impacting their health and well-being. This is most true for consumers in APAC & MENA (55%) and the Americas (53%), who were more likely to feel this way than European respondents (43%).

The continued importance of demonstrating strong social, ethical, and brand values

Six in ten global consumers have started using a brand—or used it more—because of its positive environmental/social activities. While this is led by the Americas (67%) and APAC & MENA (62%), it is true for over half of European respondents (55%), as well.

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