Download your copy

Fill out the form below to get the latest Toluna Global Consumer Barometer.

Toluna Global Consumer Barometer: Wave 23

Consumers have continued to feel the impact of global inflation in early 2023. How are they responding to the rising cost of living? And what are their expectations for their personal finances forward?  

Now in its 23rd wave, the latest edition of the Toluna Global Consumer Barometer features

Insights from 16,000 consumers across 19 markets on topics including:

Consumer confidence levels and life satisfaction in the current economic climate

Consumer confidence levels and life satisfaction in the current economic climate

Forty-five percent of consumers feel very satisfied with their life over the past two weeks. This is largely driven by consumers in the Americas (55%), who report much higher life satisfaction than their counterparts in APAC & MENA (43%) and Europe (41%).

How people are adapting their behaviors in response to financial pressures

How people are adapting their behaviors in response to financial pressures

Global consumers expect to cut back on leisure and social activities in the coming months, specifically citing alcohol consumption at bars/pubs, ordering takeaway food, and electronic purchases as areas in which they will reduce spending.

How ongoing challenges are impacting consumers’ emotional and physical well-being

How ongoing challenges are impacting consumers’ emotional and physical well-being

Half of consumers agree that the rising cost of living is impacting their health and well-being. This is most true for consumers in APAC & MENA (55%) and the Americas (53%), who were more likely to feel this way than European respondents (43%).

The continued importance of demonstrating strong social, ethical, and brand values

The continued importance of demonstrating strong social, ethical, and brand values

Six in ten global consumers have started using a brand—or used it more—because of its positive environmental/social activities. While this is led by the Americas (67%) and APAC & MENA (62%), it is true for over half of European respondents (55%), as well.

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • L'Oreal
  • Kellogg's
  • KraftHeinz
  • Sony
  • BBC

About Toluna

Toluna empowers insights professionals to conduct research without limits through a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

With every research capability at your fingertips, vetted respondents at the ready, and access to our research experts around the globe, Toluna makes it easier than ever for brands to engage with consumers on a deeper level—anytime, anywhere.

About Toluna

This site uses cookies to provide you with great user experience. By using Toluna, you accept our use of Cookies Policy.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.