A New Age of the Internet: Wave 4

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.
A New Age of the Internet: Wave 4

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In this report

Blockchain technology is ushering in the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve as people embrace new ideas and learn more about its potential.

With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—Toluna has conducted a regular tracking study of consumers across the globe to understand how they perceive and engage with these innovations over time.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in February 2023. In wave 4 of this global report, you’ll learn about:

  • Consumer awareness and understanding of the metaverse, and how it’s translating into adoption

  • 84% of consumers have yet to experience the metaverse, but 68% intend to within the next year

  • The growth of metaverse gaming and how it compares to gaming outside of the metaverse

  • Gamers are spending more time in the metaverse than on non-metaverse games

  • Consumer understanding of NFTs and what types of NFTs they are most interested in

  • Just one in four consumers have heard of NFTs and understand what they are

View previous waves of the New Age of the Internet report

Wave 3

The New Age of the Internet

Web 3.0, the Metaverse, and NFTs

Wave 2

The New Age of the Internet

Web 3.0, the Metaverse, and NFTs

Wave 1

The New Age of the Internet

Web 3.0, the Metaverse, and NFTs

Household brands around the globe trust Toluna with their need for insights.

  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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