Blockchain technology is helping to advance the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve in the coming years. Consumers are gradually embracing these new ideas as organizations strive to learn more about the potential of Web 3.0.
With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—Toluna conducted a wide-scale tracking study spanning 19 global markets to understand how consumers perceive and interact with these innovations. The first wave of the study commenced in June’22, followed by subsequent waves in August’22, and the latest in October’22, keeping track of the trend in this ever-changing digital landscape.
In the Q4’22 edition of this global report, you’ll learn about:
The trend of awareness, understanding, and perceptions of Web 3.0
Desired experiences and areas of opportunity in the Metaverse
Interest in NFTs and what they mean to their buyers
And much more
Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.
