A New Age of the Internet: Web 3.0, the Metaverse, and NFTs

Understand how consumers perceive and engage with emerging technologies from the second wave of our wide-scale tracking study.
A New Age of the Internet: Web 3.0, the Metaverse, and NFTs

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Where Global Consumers Stand on Emerging Tech

Blockchain technology is helping to advance the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve in the coming years.

With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—we surveyed 10,500 consumers ages 18+ spanning 19 global markets in August 2022 to keep track of how consumers perceive and interact with these innovations.

In the second edition of this global report, you’ll learn about:

  • Awareness, understanding, and perceptions of Web 3.0

  • Desired experiences and areas of opportunity in the Metaverse

  • Interest in NFTs and what they mean to their buyers

  • And much more

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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