Supply Chain in Crisis: How Do Consumers React to It?

Toluna surveyed a nationally representative sample of 1031 Australians and 524 New Zealanders to see if they had been impacted by product shortages or experienced delivery delays.

The study also provides a glimpse into consumer reactions to product shortages and their expectations for the coming months.

Flexibility to overcome shortages.

  • 77% Australians and 66% New Zealanders are willing to substitute or try a new brand in all categories, if their usual brand is unavailable.

  • Almost half of the consumers are willing to go back to in-store shopping due to products unavailable online.

Flexibility to overcome shortages.

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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