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Toluna Global Consumer Barometer Wave 20

As financial pressures and political instability continue to influence consumer mindsets across the globe, brands need to keep insights at the forefront of the decision-making process to evolve alongside shifting sentiments.

Now in its 20th wave, the latest edition of the Toluna Global Consumer Barometer features topics on:

  • Life satisfaction has improved compared to September 2021, but only 26% of global consumers are confident spending money at this time

  • Eight in ten global consumers have noticed price increases for fresh food

  • 38% say they’re shopping elsewhere in response to supply chain issues

  • Nearly half (46%) agree that the rising cost of living is impacting their health and well-being

Now in its 20th wave, the latest edition of the Toluna Global Consumer Barometer features topics on:
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry's first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise, and a panel of over 36 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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