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Maximize Brand Success Now and Into The Future

Toluna's unique, automated brand health framework can help you understand your brand's performance now and into the future. Measure brand awareness, brand reputation, and customer satisfaction to understand your brand's health.

The Importance of Brand Health — Delve Into How Your Brand Is Perceived

A strong brand translates to better sales, free publicity, and top talent for your company. Delivering on your promise to customers boosts brand health and enhances loyalty among your clientele.

The Importance of Brand Health — Delve Into How Your Brand Is Perceived

Why Track Brand Health?

Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:

  • Brand perception

  • Brand recall

  • Brand purchase

  • Brand attributes

Why Track Brand Health?

How To Measure Brand Health?

Social listening, customer feedback, and focus groups & surveys are standard tools used to measure brand health.

  • Brand Awareness: Social listening reveals the frequency of your brand mentions, the people talking about your brand, and the states doing much of the talking.

  • Brand Reputation: Learn what people are saying about your brand - the positive, negative, and neutral comments help you understand your brand's reputation.

  • Share of Voice: Social media monitoring tools also reveal how your brand fares against your competition. This metric helps you measure your brand's success.

How To Measure Brand Health?

Real-Time Survey Analysis

Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand's future relevance. We set an ideal sample size to achieve at least 100 responses.

  • A brand health score that ranks you against competitors

  • Brand ranking against key pillars

  • Marketing outcomes about brand consideration, recommendation, and trust

Real-Time Survey Analysis

Utilize Data Collected On Brand Health To Improve Your Brand

Toluna's solution provides critical qualitative and quantitative metrics to guide the steps you need to improve your brand.

  • Assess future relevance and brand vitality

  • Ensure the future of your market success

  • Make impactful decisions faster

  • Exploit dynamic metrics to gain a more holistic perspective

You'll also gain comprehensive information to help you appreciate your brand's potential.

  • Brand equity, uniqueness, and strength

  • Relevance to current and future needs

  • Brand adoption and active interaction

Utilize Data Collected On Brand Health To Improve Your Brand
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

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View our full suite of solutions

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View our full suite of solutions

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