At a time when consumer behaviour and expectations continue to evolve quickly, brands are adopting a more agile and forward-looking approach to brand health measurement to enable faster, more impactful decisions to keep pace and stay ahead of the competition.
Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.
How to take a more holistic view of brand health and leverage for future success.
How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:
Brand Knowledge
Brand Equity
Future Relevance
Excitement
Community
Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand's future relevance.
The webinar will be presented by our digital and research team in UAE.
