At a time when consumer behaviour and expectations continue to evolve quickly, brands are adopting a more agile and forward-looking approach to brand health measurement to enable faster, more impactful decisions to keep pace and stay ahead of the competition.
Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.
How to take a more holistic view of brand health and leverage for future success.
How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:
Brand Knowledge
Brand Equity
Future Relevance
Excitement
Community
Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand's future relevance.
The webinar will be presented by our digital and research team in UAE.
Household brands around the globe trust Toluna with their need for insights.
