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Evaluate brand perception and performance over time. Understand when changes occur, and react quickly to address them, or capitalize on them.
Toluna analyzes your existing brand trackers to provide guidance on area of improvement and optimization. We can create a new brand tracker from scratch based on our clients’ goals and objectives.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.
Brand and product awareness among target audience
Advertisement and promotion awareness
Brand affinity and brand equity
Key performance indicators
Target a specific audience and set up a recurring tracking frequency--annually, quarterly, monthly, or custom--to keep a valuable index over time.