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Concept Testing

Validate your best product-market ideas with concept testing. Get best practice research coupled with a targeted audience and real-time reporting.

Discover Distinctive, Credible, and Purchase Intent Research

Toluna’s market research helps your brand identify which product or marketing concept has strong potential and how to accurately optimize your concept.

  • Best concepts at all stages and know which will perform best in your market.

  • Identify key attributes and bring them front and center.

  • Benchmark your concepts against prior performers.

  • Understand stated claims and key messages.

Discover Distinctive, Credible, and Purchase Intent Research

Automate Concept Testing From Start To Finish At Your Fingertips

Conduct quantitative and qualitative research with custom research programs. Toluna Start measures behavior change and takes the guesswork out of results.

  • Rich, real-time, qualitative, and quantitative insights on an ongoing basis.

  • Merge quantitative feedback from Toluna Start with qualitative feedback from your community to gain holistic insights into your audience.

  • Deep audience engagement with digital journals, photo and video sharing, media integration, focus forums, and more.

Automate Concept Testing From Start To Finish At Your Fingertips
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

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View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

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