Decoding Crypto: Optimism Amidst Crypto Winter

Get an in-depth look at consumer perceptions and the market outlook for cryptocurrency in the third wave of our global consumer opinion report.
Decoding Crypto: Optimism Amidst Crypto Winter

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Interest in cryptocurrency has continued to grow over the past decade, and now it’s beginning to find footholds in our daily lives. With mainstream platforms like PayPal and Mastercard beginning to accept payments in digital currency, and the government of El Salvador set to cement itself as a key player for crypto-related businesses, the popularity of cryptocurrency won’t be dwindling anytime soon.

To better understand consumers’ investment habits, perceptions and future purchase intent with regard to cryptocurrency, Toluna conducted two waves of a wide-scale tracking study in December 2021 and June 2022.

Following recent market developments, we surveyed 10,500 consumers ages 18+ spanning 19 markets in August 2022 to build a continuous understanding of the market outlook.

In the third edition of this global report, you’ll learn about:

  • The shifts in awareness, familiarity, and attitudes towards cryptocurrency across markets

  • The forces that drive consumer interest in cryptocurrency

  • Major sources of consumer information

  • The outlook for cryptocurrency among investors amidst crypto winter

Household brands around the globe trust Toluna with their need for insights.
  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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