Decoding Crypto (Q4’22)

A look at the shift in consumer perceptions and the outlook for cryptocurrency in 2023, following recent market developments in Toluna Decoding Crypto (Q4’22) report.
Decoding Crypto (Q4’22)

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Interest in cryptocurrency has continued to grow over the past decade, and now it’s beginning to find footholds in our daily lives.

Started in December 2021, Toluna conducted its first wave of a wide-scale tracking study to better understand global consumers’ investment habits, perceptions, and future purchase intent with regard to cryptocurrency.

Following recent developments in the market, we conducted subsequent waves of 10,500 consumers ages 18+ spanning 19 global markets in June, August, and the latest wave in October 2022 to build a continuous understanding of the market outlook.

In the Q4’22 edition of this global report, you’ll learn about:

  • The shift in perceptions and sentiments towards cryptocurrency across markets

  • The trend of crypto penetration amidst decline in perceptions

  • The outlook for cryptocurrency among current and potential investors in 2023

Household brands around the globe trust Toluna with their need for insights.

  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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