Decoding Crypto: The Future of Digital Currency

Get an in-depth look at consumer perceptions and the market outlook for cryptocurrency in the second wave of our global consumer opinion report.
Decoding Crypto: The Future of Digital Currency

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Interest in cryptocurrency has continued to grow over the past decade, and now it’s beginning to find footholds in our daily lives. With mainstream platforms like PayPal and Mastercard beginning to accept payments in digital currency, and the government of El Salvador set to cement itself as a key player for crypto-related businesses, the popularity of cryptocurrency won’t be dwindling anytime soon. To understand consumer sentiment surrounding the future of digital currency, we surveyed 10,500 consumers ages 18+ in 19 global markets in June 2022. In the second edition of this global report, you’ll learn about:

  • Awareness, familiarity, and attitudes towards cryptocurrency across markets

  • The forces that drive consumer interest in cryptocurrency

  • The outlook for cryptocurrency among investors in a turbulent 2022

Household brands around the globe trust Toluna with their need for insights.
  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

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Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

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