FIFA World Cup Fever in the Middle East

Discover the results of our UAE, KSA and Qatar survey where we assess how the FIFA World Cup is impacting consumer behaviour in the region.
FIFA World Cup Fever in the Middle East

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How excited are football fans in the Middle East about the FIFA World Cup Qatar 2022? Where will they watch the matches and who with? And are they spending more than four years ago to make this a memorable experience? Download the report and find out!

  • Methodology: Quantitative online surveys among Toluna panellists

  • Fieldwork: 8th–12th November 2022

  • Sample: UAE – 441 interviews; KSA – 420 interviews; Qatar – 339 interviews

  • Target audience: 18+ years old, all nationalities, FIFA World Cup followers

About Toluna MEA

Toluna is a leading digital market research company, enabling quick and cost-effective consumer insights.

  • Toluna has proprietary online panels in 70+ markets with 40 M+ highly engaged consumers.

  • Our team of 2,800 out of 24 offices delivers around 40,000 projects annually to many Fortune 500 companies (i.e. NBC Universal, BBC, Publicis Group, Dentsu, The Boston Consulting Group, Samsung, Qatar Airways, etc.).

  • Toluna Start makes it possible to obtain data from an N=1000 sample size within half a day in many countries. Fieldwork is monitored in real-time and our automated dashboards enable our clients to derive insights at the moment.

  • We offer custom market research services with the flexibility to meet your project-based needs (i.e. questionnaire design, survey programming & hosting, sampling, analysis, reporting, etc).

About Toluna MEA
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