How do consumers feel about your brand?

Evaluate brand perception and performance over time. Understand when changes occur React quickly to address or capitalize
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How do consumers feel about your brand?

Access key metrics that are designed to deliver critical brand insights

  • Access future relevance and brand vitality.
  • Ensure your brand is fit for future and to fight competitive threats.
  • Make impactful decisions faster to ensure the future of health of your brand and in-market success.
  • Gain a more holistic perspective by looking beyond just static metrics.

Output you can trust and act on

Our brand health methodology is a unique approach focusing on future relevance and brand vitality, ensuring your brand is fit for the future and to fight competitive threats.

  • Sample size should be set to achieve a minimum of 100 responses per brand.
  • Up to 12 brands per survey.
  • Most rating from those who are Top 3 Box brand familiarity.
  • Integrate qualitative insights along the way to better understand consumer sentiment.

Make sure you’ve designed your brand to maximize success now and into the future.

  • High brand/brand health score; a ranking of overall brand health vs. competitors.
  • Brand ranking against key pillars; knowledge, equity, future relevance, excitement and community.
  • Marketing outcomes; a ranking of consideration, recommendation and trust.
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