Across the globe, consumer behaviors and attitudes continue to rapidly evolve. For brands, it’s imperative to stay on top of these changes in order to position themselves—and their products and services—for success in the marketplace. In this eBook, you’ll discover:
Key insights that underscore the pace of change and need for U&A tracking
Insights from our latest global consumer barometer and how to access them
How brands are responding to rapid changes in consumer behaviors
The purpose of U&A tracking and best practices
Client case examples
The pace of change in consumer attitudes and behavior has forced companies to find new ways to stay connected with consumers in real time.
40% of consumers have changed the way that they save and spend money
59% of consumers are more open to trying a new product for the first time
85% of consumers go out of their way to engage with brands that align with their values
We deliver real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients stay ahead of what’s next.
