Inflation / Rising cost of living: How are Australian consumers reacting?

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Consumers are feeling the pinch - with almost 70% Australians expressing concern over inflation or rising prices.

In this recent study powered by Toluna Start, we surveyed a nationally representative sample of 1005 Australians to better understand the impact of the inflation and rising cost of living on consumer sentiment and behaviour.

Key Findings

  • 7 in 10 Australians are either very or extremely concerned about the rising cost of living.

  • Australians expect to spend on average 35% less, across several areas.

  • Australians remain hesitant about traveling either domestically or internationally.

Key Findings
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony
  • AXA
  • CNN

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry's first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise, and a panel of over 40 million consumers.

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