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CES 2021: What Tech is Next for the 2021 Consumer

As we experience CES in an all-digital environment, we look to understand what’s next for the 2021 consumer. How is technology playing a role in their daily lives? What impact has the pandemic had on technology use and intentions.

Toluna surveyed 11,000+ Global consumers to understand their attitudes, purchase intent, and adoption of consumer electronics ahead of CES 2021. The Consumer Electronics Show (CES) 2021 takes place between January 11- 14.

Findings highlight the importance of consumer insights for brands and businesses when thinking about new product launches and marketing applications for emerging technologies.

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Consumers desire new technology.

  • Over 94% of respondents are very to somewhat comfortable using technology.

  • The top reason people want new technology is for security purposes.

  • Almost half of respondents want a self-parking car as a smart feature in their next vehicle.

Consumers desire new technology.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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