Find out how consumers have changed with our new report.

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Conscious Consumers: A Year of Change

During the global coronavirus pandemic, Toluna, Harris Interactive, and KuRunData have been conducting a Global Barometer study of consumers in 14 markets. Gain insight into how the coronavirus has impacted consumer around the world by understanding the next normal.

A need for market understanding

Here's what we've found in our latest wave:

  • Looking forward to 2021, being healthier /eating better is the most common resolution – half globally want to prioritise health given the events of last year.

  • Consumer confidence remains consistently low – just 18% globally are confident spending money

  • Reducing spend tops the list of things to achieve in 2021, followed by more travel where possible and being environmentally friendly

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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