2020 is a year like no other. Toluna is a leading provider of real-time consumer insights and we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.
Here's what we've found in our latest wave:
Concern about being able to afford the holiday season is rising as the festive season quickly approaches.
55% of consumers expect to spend more time at home this year, with consumers expecting to go out for food and drinks less compared to last year.
30% will order more groceries online over the holiday season this year compared to last year.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.