Time taken to set up the MaxDiff was rated 4.7 out of 5 across all companies who participated.
of clients who participated in the trial of the new MaxDiff solution were completely or very likely to move their MaxDiff work to the Toluna Start platform
Support from the Toluna team was rated 4.9 out of 5 across all companies who participated
Our pilot users rave about the quick programming, live results, and time-saving benefits. Experience the success of MaxDiff Analysis today!
“Especially being the first time and getting the results up front and quite quickly once it was fielded and then being able to share that directly with the decision makers in the business.”
"It helped us put the consumer at the center of our innovation process."
"I think it's the quickness. At Kraft Heinz, we always like things to be done as quickly as possible, but also as high quality as possible. This solution gave us both... Quick, reliable results are always a great thing for the business."
MAXDIFF
MAXDIFF
Identify clear winners to fuel success in a dynamic marketplace
Effortlessly identify the most and least believable product or service claims. Gain deep insights into consumer preferences, ensuring your messaging resonates with credibility and captures attention.
Uncover unbiased preferences for varieties, flavors, or features. Make informed product development and marketing decisions that align with your target audience’s desires, delivering products and experiences they truly prefer.
Select a name with the best brand fit effortlessly. Identify the best and worst names among consumers to craft a brand identity that captures attention, engagement, and builds lasting connections.
Stand out from the competition with captivating taglines. Identify the most and least different taglines for your ads and communications, crafting compelling messaging that captivates your audience, drives brand loyalty, and boosts your market presence.
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