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As more mobile game publishers are monetising their games, they need to be conscious of the impact on users. Toluna and Harris Interactive surveyed over 5,000 mobile gamers in the US, UK, France, Germany and Australia about their attitudes, usage, and preferences for streaming, ads, and more.
1 in 4 mobile gamers are dissatisfied with the transparency of mobile costs.
Most mobile gamers prefer to win in-app items with skill instead of paying or viewing ads.
If asked which is more acceptable between paying or viewing ads to gain in-game items, people tend to go for viewing ads.
There are fewer multi-payment, pay to download gamers and subscription gamers, but they tend to play more of those types of games.
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.