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New products are the lifeblood of most businesses and brands, so it’s critical to stay on top of emerging consumer wants and needs—or respond to competitive introductions—to maintain relevance.
Yet, investing the resources needed to bring new products to market is significant, and the risks are high. To mitigate those risks and position your new product for success, you need a well-formulated plan to gather data and insights that will inform key development decisions and help you understand your new product’s potential.
“Toluna is everything we are looking for in an age of agile market research: a very efficient team, able to put together a proposal in a matter of hours; a flexible tool with standard methodologies as well as purely ad hoc offers; a large panel, to guarantee a shortened fieldwork time; quality data and clean reporting that provides clear and simple answers. As our marketing partners are becoming more and more demanding, Toluna has proven to be a go-to supplier and partner.”
In a rapidly changing world, new products are the lifeblood of most businesses and brands. Being on top of emerging consumer wants and needs or responding to competitive introductions is critical to maintaining relevance.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.