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We surveyed 1,000 US consumers on the Toluna Start platform to understand their shopping preferences. In this survey we learned 55% of people are concerned with sustainability while online shopping.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.
Household brands around the globe trust Toluna with their need for insights.
58% of people enjoy online shopping.
The top 3 factors that determine where people shop online are price, like the products and the reputation of the company.
Over half of the respondents use contactless payment with 72% of those people using their smart phone.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.
