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2020 is a year like no other. Toluna is a leading provider of real-time consumer insights and we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.
Here's what we've found in our latest wave:
People are looking forward to a vaccine 41% believe it will be approved in their country and ready to use in January
Three quarters would choose to be vaccinated if available, showing an understandable appetite to put the pandemic behind us
When asked about shopping there is a tendency to favor in-person purchasing going forwards, perhaps driven by a need for normality
Looking forwards to 2021 spend, consumers will still prioritize necessities with few people expecting to cut back on hygiene, cleaning and health
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.