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Find out how consumers have changed this year with our new report.

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Think you know the 2020 consumer?

Read the Toluna 2020 Consumer Barometer and to out.

2020 is a year like no other. Toluna is a leading provider of real-time consumer insights and we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.

Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more.

Here's what we've found in our latest wave:

  • People are looking forward to a vaccine 41% believe it will be approved in their country and ready to use in January

  • Three quarters would choose to be vaccinated if available, showing an understandable appetite to put the pandemic behind us

  • When asked about shopping there is a tendency to favor in-person purchasing going forwards, perhaps driven by a need for normality

  • Looking forwards to 2021 spend, consumers will still prioritize necessities with few people expecting to cut back on hygiene, cleaning and health

Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more.
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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