A MESSAGE FROM OUR CEO & FOUNDER


I am here today to speak to you about transformation.

We recently announced the launch of the Industry’s First Enterprise Insights Subscription. This offering provides limitless access to leading technology, research experts and consumers all in real-time.

We’ve spoken to hundreds of thousands of insights professionals worldwide. They all report that they need to be more agile to support the growing demands of their businesses – especially as those demands have evolved throughout 2020. Today, insights professionals need to be more efficient and demonstrate value. They need to scale their approach and keep pace with consumers as they’re changing more and more rapidly.

They need seamless access to insights. Insight is the new currency and buying any other way is obsolete.

This is what the research industry has been waiting for. And now you can conduct research the way you’ve always wanted to – seamlessly.

We look forward to supporting your business. Now and into the future.

 

Frederic-Charles Petit

CEO & Founder

Toluna

Highlights in this newsletter

 
  • Digital Event Hear speakers from Colgate-Palmolive, P&G, Reckitt, Mars Wrigley, and more in our on-demand event Futureproofing your Business. View here
  • Global Consumer Barometer Secure your copy of the latest wave of global research from our Global Consumer Barometer. Download here
  • Solution Spotlight Understand how agile New Product Development solutions can help you bring projects to market faster.Learn how
  • Client Resources We’ve launched a Toluna Start Resource Center, and you’ll find webinars, eBooks, and more available to you below.
 

TOLUNA UPDATES

 

We've transformed the way you collect insights. Now we're transforming the way you buy your insights with this first of its kind offer in Toluna Start.

Futureproofing-your-Business-Speaker-Logos

 

We've transformed the way you collect insights. Now we're transforming the way you buy your insights with this first of its kind offer in Toluna Start.
Brands now have limitless access to the industry-leading Toluna Start platform, Toluna research experts, and consumer insights powered by the Toluna global panel community. Learn more about how Toluna is transforming how research is purchased and used.

Learn More
 

DIGITAL EVENT

 

Futureproofing your Business - On-Demand, Digital Event

Futureproofing-your-Business-Speaker-Logos

 

Futureproof your business with an 'always on' agile insights strategy.
Access our on-demand event, designed to help you to accelerate change by applying innovative insights strategies to your business. Insights is the new currency and we’ve built a series of meaningful events designed to speak to key trends, areas of opportunity and what we’ll expect of consumers into 2021 with insight from our panel of global industry leaders.

View the on-demand digital event
 

GLOBAL CONSUMER BAROMETER

 

Wave 16 of Our Global Consumer Barometer is Here

Consumer Barometer

 

Access the latest Global Consumer Barometer
Secure your copy of the latest wave of global research from our Global Consumer Barometer. Now in its 16th wave, this special edition report features topics suggested by our clients representing some of the biggest and best known brands in the world.

Secure your copy today

SOLUTION SPOTLIGHT

 
 

New Product Development

is one of the many automated solutions built within the Toluna Start platform. Maximize success, faster, with Toluna Start:

  • Test products early and throughout the product launch cycle to optimize features benefits and packaging
  • Uncover unmet needs and address them with a new or enhanced product or service
  • Develop products that deliver, so you can bring your product(s) to market with confidence.
Download our eBook

EVENTS & WEBINARS

 
 

Future Fit Brand Health Measurement

This session shares our unique approach to brand health measurement, beyond traditional brand equity, looking at the latest research on leading brands in key sectors, and best-practice brand health measurement in action.

View the webinar on-demand here
 

Understanding the New Consumer: What to Expect in 2021

Hosted by Ad Age with Coefficient Capital, we look at the impact of consumer changes and how brands can adapt, understand the consumer, and identify areas of opportunity for 2021.

View the webinar on-demand here
 

CLIENT RESOURCES

 
 

New, Toluna Start Resource Center

The Toluna Start Resource Center offers training materials including articles, eBooks, research, user guides, and videos on topics like launching a project, registering and logging in, or accessing the more sophisticated features of Toluna Start. The resource center is available for all new and existing clients.

View the Toluna Start Resource Center here

OUR LATEST EBOOKS

 
 

The world has changed and top CMOs are changing their approach to brand health management.

Consumer behaviours and expectations are changing. We see successful brands adapting brand health management to be more agile and enable quick, impactful decisions to keep pace with consumers and stay ahead of the competition.

Download our Brand Health eBook
 

Our best-in-class approach to quality

Our commitment to quality is the very foundation of our business and is embedded throughout all of the work that we do. Toluna's holistic approach to insight quality ensures results you can trust. That means more research, less time, and less budget.

Download our Quality eBook
 

Our Global Community has grown in 2021

Tap into the power of more than 36 million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.

Download our Panel Book
 

We’ve updated our Profile book

From media habits to household details, our panelists have over 400 profile points that you can tap into.

Download our Profile Book

IN THE PRESS

 
 

Summer travel is selling out in some places — see what’s already booked and where

Interested in traveling this summer? You're not alone. Based on our Global Barometer Data, "Americans are gaining confidence with travel from each passing month, with 27% comfortable to travel in April and 42% by July."

Read more on CNBC
 

Moving From Work From Home To Work From Anywhere: Setting Up The Future Of Work For Success

We looked at the attitudes of employees towards virtual work. "Overwhelmingly, most think, 90 percent, the future is a hybrid model where some days employees work from the office and some days from home."

Read more in Forbes

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