I am here today to speak to you about transformation.
We recently announced the launch of the Industry’s First Enterprise Insights Subscription. This offering provides limitless access to leading technology, research experts and consumers all in real-time.
We’ve spoken to hundreds of thousands of insights professionals worldwide. They all report that they need to be more agile to support the growing demands of their businesses – especially as those demands have evolved throughout 2020. Today, insights professionals need to be more efficient and demonstrate value. They need to scale their approach and keep pace with consumers as they’re changing more and more rapidly.
They need seamless access to insights. Insight is the new currency and buying any other way is obsolete.
This is what the research industry has been waiting for. And now you can conduct research the way you’ve always wanted to – seamlessly.
We look forward to supporting your business. Now and into the future.
Frederic-Charles Petit
CEO & Founder
Toluna
Highlights in this newsletter
Digital Event Hear speakers from Colgate-Palmolive, P&G, Reckitt, Mars Wrigley, and more in our on-demand event Futureproofing your Business. View here
Global Consumer Barometer Secure your copy of the latest wave of global research from our Global Consumer Barometer. Download here
Solution Spotlight Understand how agile New Product Development solutions can help you bring projects to market faster.Learn how
Client Resources We’ve launched a Toluna Start Resource Center, and you’ll find webinars, eBooks, and more available to you below.
TOLUNA UPDATES
We've transformed the way you collect insights. Now we're transforming the way you buy your insights with this first of its kind offer in Toluna Start.
We've transformed the way you collect insights. Now we're transforming the way you buy your insights with this first of its kind offer in Toluna Start. Brands now have limitless access to the industry-leading Toluna Start platform, Toluna research experts, and consumer insights powered by the Toluna global panel community. Learn more about how Toluna is transforming how research is purchased and used.
Futureproofing your Business - On-Demand, Digital Event
Futureproof your business with an 'always on' agile insights strategy. Access our on-demand event, designed to help you to accelerate change by applying innovative insights strategies to your business. Insights is the new currency and we’ve built a series of meaningful events designed to speak to key trends, areas of opportunity and what we’ll expect of consumers into 2021 with insight from our panel of global industry leaders.
Access the latest Global Consumer Barometer Secure your copy of the latest wave of global research from our Global Consumer Barometer. Now in its 16th wave, this special edition report features topics suggested by our clients representing some of the biggest and best known brands in the world.
This session shares our unique approach to brand health measurement, beyond traditional brand equity, looking at the latest research on leading brands in key sectors, and best-practice brand health measurement in action.
Understanding the New Consumer: What to Expect in 2021
Hosted by Ad Age with Coefficient Capital, we look at the impact of consumer changes and how brands can adapt, understand the consumer, and identify areas of opportunity for 2021.
The Toluna Start Resource Center offers training materials including articles, eBooks, research, user guides, and videos on topics like launching a project, registering and logging in, or accessing the more sophisticated features of Toluna Start. The resource center is available for all new and existing clients.
The world has changed and top CMOs are changing their approach to brand health management.
Consumer behaviours and expectations are changing. We see successful brands adapting brand health management to be more agile and enable quick, impactful decisions to keep pace with consumers and stay ahead of the competition.
Our commitment to quality is the very foundation of our business and is embedded throughout all of the work that we do. Toluna's holistic approach to insight quality ensures results you can trust. That means more research, less time, and less budget.
Tap into the power of more than 36 million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.
Summer travel is selling out in some places — see what’s already booked and where
Interested in traveling this summer? You're not alone. Based on our Global Barometer Data, "Americans are gaining confidence with travel from each passing month, with 27% comfortable to travel in April and 42% by July."
Moving From Work From Home To Work From Anywhere: Setting Up The Future Of Work For Success
We looked at the attitudes of employees towards virtual work. "Overwhelmingly, most think, 90 percent, the future is a hybrid model where some days employees work from the office and some days from home."
