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Quirk’s Chicago: Toluna + Coefficient Capital

Toluna recently presented at Quirk's Chicago with Natalie Borowski, Coefficient Capital for a discussion on how online grocery has become essential consumer infrastructure - not just a luxury convivence, how social media is now the place for food discovery and inspiration, and how Americans are spending more money on food than ever.

In this latest version of the Consumer Trends report, partnered with Instacart, we surveyed over 3000 individuals to look at what’s next. In our presentation, we covered topics such as: future of health and wellness, how TikTok can drive real shifts in online grocery orders, how younger consumers purchase behavior and intent, and how some consumers are hungry for AI-generated recipes and grocery lists.

Quirk’s Chicago: Toluna + Coefficient Capital

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