As many brands look to reestablish their footing after a tumultuous 2020 that saw marketplace disruption and shifts in customer expectations, there is an emerging set of rules they must follow. To gain new audiences, convert lapsed customers and build loyalty, brands must work to assert a clear POV, pursue a customer and community-first agenda and position themselves as a platform for creating value.
We explored the topic of brand loyalty with PSFK who’s research and strategy consulting arm has been advising leading brands, retailers, and their partners on innovation in retail and consumer experience since 2004.
What it means to be a brand today
What consumers expect from that brand relationship
Moving beyond CSR to look at new ways of creating value, community, trust, etc.
Purpose-led initiatives, partnerships, and customer collaborations brands are exploring
The importance of spotting emerging competitors