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Like many other entertainment and media sectors, there is a push for subscription in the video game industry, most notably with Xbox Game Pass.
At the same time, companies like Microsoft (Xbox) and Sony (PlayStation) have recently been on a spending spree to acquire high-profile game studios, whose future games could potentially become exclusive to their new parent’s platform. Subscription success is fundamentally linked to the content available, so such acquisitions are crucially important to maximise platform loyalty.
Separately, but again related to monetisation, there has been increasing buzz and controversy over NFTs, including potential for their incorporation within the gaming industry.
This report uncovers the behaviours, attitudes and motivations on these themes among a large quantitative sample of active console and PC gamers in the US and UK aged 16-45.