On March 24th 2022 we heard from leading industry experts and discussed key ESG topics with Financial Services industry peers over lunch. The session considered challenges around articulating ESG activities as part of a brand’s purpose and the importance of authenticity and also unveiled Toluna’s new ESV Index which considers a brand’s ESG performance through the eyes of consumers. It was great to share and discuss with attendees:
How important ESG has become to consumers
The extent to which they’ve started making purchase decisions with this in mind and how this might grow in the future
How consumer perceptions can help brands understand their own performance, learn from what others are doing and/or consider this when valuing brands
Download the event summary document, which also includes video links to the full presentation sessions.
