ESG & Brands - A Future View

ESG & Brands - A Future View

Download the Event Summary Document

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On March 24th 2022 we heard from leading industry experts and discussed key ESG topics with Financial Services industry peers over lunch. The session considered challenges around articulating ESG activities as part of a brand’s purpose and the importance of authenticity and also unveiled Toluna’s new ESV Index which considers a brand’s ESG performance through the eyes of consumers. It was great to share and discuss with attendees:

  • How important ESG has become to consumers

  • The extent to which they’ve started making purchase decisions with this in mind and how this might grow in the future

  • How consumer perceptions can help brands understand their own performance, learn from what others are doing and/or consider this when valuing brands

Download the event summary document, which also includes video links to the full presentation sessions.

Video Highlights

How can your brand best leverage purpose for growth? How do you ensure it’s authentic? And how do you align your purpose to the values that your customers hold dear? These were some of the questions addressed by our expert speakers.

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