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Agile Research Landscape

Global survey on the future of MRX

Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations

Your profession is evolving. Are you?

How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:

  • 64% expect to increase DIY research

  • 54% expect to use more platforms

  • 58% expect greater focus on Market Understanding

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry's first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise, and a panel of over 36 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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