Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations
How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:
64% expect to increase DIY research
54% expect to use more platforms
58% expect greater focus on Market Understanding
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine the industry's first end-to-end consumer intelligence platform, Toluna Start, with award-winning research design, vertical expertise, and a panel of over 36 million consumers.
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.