New realities of work and health and have changed the way consumers view their world. It’s more important than ever for Brands to understand how these sweeping changes impact buying decisions and choices now.
Our Global Barometer Study yields an evidence-based look at the emerging market segmentation, providing insights to guide Brands in speaking to consumers in ways that are highly relevant to their ever-evolving frame of mind.
We’ve identified 5 segments that connect these realities with the critical dimensions of satisfaction in the present, and confidence when looking ahead:
Unsatisfied spenders
Cautious
Very optimistic
Very pessimistic
Satisfied saver
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.
