Understanding Today To Better Prepare For Tomorrow
As we navigate through the remaining challenges of this year and start planning for next, we understand that consumers are continuing to face tough scenarios regarding their cost of living, personal health, and other pressing issues.
Against this backdrop, it's crucial for brands to get closer to the people they serve by better understanding their evolving attitudes, emotions, needs, and behaviors.
That's why we invite you to be part of Simply Smart 2023 - an exclusive event designed to equip you with the insights and inspiration needed to succeed in today's rapidly changing landscape.
What to expect
Brands & Social Activism: Navigating The Minefield
Over the last few years, the roles that brands play in social activism has come under the spotlight – both for the actions and causes they do take and support, and those they don’t. Learn from fresh new research, leading client insights professionals, and from consumer perspectives about how brands can behave in this complex area and show true empathy and authenticity.
Unlocking AI’s Full Potential For Insights
Discover how AI can be used most effectively to enhance our industry when it’s combined with Human Intelligence and User Experience. Learn how AI can be infused throughout the entire insights ecosystem to provide enhanced experiences and outputs that will benefit us all.
Hear From Leading Brands
Learn from industry leaders who have successfully embraced opportunities amid market uncertainty. Discover innovative strategies and best practices that can be applied to your own business, ensuring you remain agile and adaptable in the face of challenges.
Complimentary Cocktails, Content, & Connections
Enjoy a delightful experience in a unique venue with complimentary food and cocktails while networking with professionals from various business sectors. Share challenges, exchange ideas, and collaborate on solutions, fostering meaningful connections that can drive success beyond the event.