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Agile Research Landscape

Global survey on the future of MRX

Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations

Your profession is evolving. Are you?

How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:

  • 64% expect to increase DIY research

  • 54% expect to use more platforms

  • 58% expect greater focus on Market Understanding

EVENT HIGHLIGHTS

Simply Smart New York

Here's a sneak preview of our Simply Smart event that took place in New York on June 16th, 2022.

 

Why our clients love us.

 

Video testimonial from Adesoye Farinu of Reckitt Benckiser

Watch Video
 

Video testimonial from Angela Shih, Sr. Director of Insights of Treasury Wine Estates

Watch Video

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