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Social Advocacy: If, Why, When, and How to Be Involved

At our recent Simply Smart events, Toluna brought together leaders from top brands and PR agencies to look at our new consumer study about corporate social advocacy, and to discuss how brands can strategically and authentically activate support for causes.

Download our infographic to learn more about if, why, when and how brands should consider building social cause support into their brand or corporate strategy.

Explore consumer mindsets and get insights on key social topics including:

The importance of brand social advocacy programs to purchase consideration

The importance of brand social advocacy programs to purchase consideration

Causes that resonate and those that polarize

Causes that resonate and those that polarize

The types of support that generate consumer positivity

The types of support that generate consumer positivity

How to be authentic in social advocacy efforts

How to be authentic in social advocacy efforts

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • BBC
  • KraftHeinz
  • Netflix
  • Warner Bros
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