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Consumer shift towards sustainability

Sustainability has been shaping up to be an ever-growing influence on the global consumer. There has been a lot of recent talk about environmental concerns emerging as a strong trend that drives consumer purchasing decisions. This trend can have a significant impact for business as companies look to deliver eco-friendly products and packaging to meet consumer expectations.

Are consumers steadily drifting away from unsustainable products and likely to drop brands who don’t meet their eco-preferences? How important is this trend to consumers and how much impact will this have on businesses that continue with current practices? To answer these questions, we surveyed 1035 Australians and 531 New Zealanders. Download the eBook to learn what we have found out.

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Going green is going strong.

The growing trend for the importance of sustainability is most evident in product packaging: 82% of Australians and 85% of New Zealanders value sustainable packaging, with environmental concerns driving their purchases. This sentiment is strong across all age groups in both countries.

63% of Australians and 62% of New Zealanders claim sustainable packaging is more important to them now, compared to how they felt last year or two years ago.

Going green is going strong.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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