Download your copy

Fill out the form below to get the Whitepaper

The Gen Z and social media equation

This white paper explores iGeneration, zoomers...there are many names for the generation born between the late 90s and early 2000s. Quirky names aside, Gen Z has quickly become a force to be reckoned with and an increasingly important target group for brands and marketers. They’re expected to become the largest global cohort by 2030, taking up 26% of the world’s population. Find out who Gen Z is, what’s important to them, where to effectively engage with them, and more.

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • L'Oreal
  • Kellogg's
  • KraftHeinz
  • Sony
  • BBC

Our Innovative Solutions

With the industry’s most complete portfolio of solutions, service levels, and expertise, Toluna works with you to understand your challenges and configure the right approach for each project.   If you have any questions about the report or if you’d like to build stronger business impact through your innovation, brand, and communications efforts, click the link below to learn more.

Our Innovative Solutions

This site uses cookies to provide you with great user experience. By using Toluna, you accept our use of Cookies Policy.

This site is registered on as a development site. Switch to a production site key to remove this banner.