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This white paper explores iGeneration, zoomers...there are many names for the generation born between the late 90s and early 2000s. Quirky names aside, Gen Z has quickly become a force to be reckoned with and an increasingly important target group for brands and marketers. They’re expected to become the largest global cohort by 2030, taking up 26% of the world’s population. Find out who Gen Z is, what’s important to them, where to effectively engage with them, and more.
Household brands around the globe trust Toluna with their need for insights.
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