• The future of brand tracking is here!  

    In our always-on, rapidly changing world, monitoring the performance of your brand and campaigns is as critical to success as ever. 

Embrace the Future of Brand Tracking—Tailored for You

An insightful and impactful brand tracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. 

Reach out now and design your next brand tracker with us. 

Redesigning your brand tracker? Seeking expert advice? Craving a game-changing perspective? Your search ends here.

With the recent additions of MetrixLab and Gutcheck to the Toluna family, we have forged a powerhouse that draws from our deep expertise in brand equity measurement, an industry-leading panel, global reach, and strength in technology. 

This enables us to design and build brand tracking programs that give our clients greater access to flexibility, agility, speed and value, allowing each client to work with our experts, building a brand tracking program that is exactly fit for their (evolving) needs and budget.  

You can now build a tracker that is truly fit for the future and obtain insights that will unlock real growth opportunities.    

Toluna GutCheck MetrixLab

Household brands around the globe trust Toluna with their need for insights.
  • CNN
  • Danone
  • Disney
  • KraftHeinz
  • P&G
  • Playstation

Hear from our clients

Vito PetrosinoSenior Director Confectionary Europe, Strategy, Insights & AnalyticsMondelēz

Vito Petrosino

Senior Director Confectionary Europe, Strategy, Insights & Analytics

Mondelēz

Brenda FialaGlobal VP Strategy, Insights & AnalyticsBacardi LTD

Brenda Fiala

Global VP Strategy, Insights & Analytics

Bacardi LTD

Nicolas LetellierHead of InsightsAXA Group

Nicolas Letellier

Head of Insights

AXA Group

Market Intelligence TeamBrand Strategy DepartmentAsics

Market Intelligence Team

Brand Strategy Department

Asics

MetrixLab brand tracking and campaign evaluation solutions provide very tangible and actionable insights that we can immediately put to work. The team always adjusts and customizes their solutions according to the various needs across our categories and brands in Europe. It’s an approach we really value because one size certainly does not fit all.

Vito Petrosino

Senior Director Confectionary Europe, Strategy, Insights & Analytics

Mondelēz

We appreciate and value our long-term partnership with MetrixLab on brand equity. We continue to evolve and learn together, and I am proud of the best-in-class approach we have built, to support us in our journey for sustained brand growth.

Brenda Fiala

Global VP Strategy, Insights & Analytics

Bacardi LTD

The Toluna - Harris Interactive teams were able to listen to our needs and support us in this programmatic measurement. They were responsive, innovative and provided us with inspiring and actionable insights!

Nicolas Letellier

Head of Insights

AXA Group

MetrixLab, our longstanding partner, provides us with a granular perspective on brand and category levels that we've implemented globally in key markets. MetrixLab's brand tracker is flexible and modular, giving us new and actionable insights consistently. Our teams can easily match this approach with our yearly activities and plan ahead.

Market Intelligence Team

Brand Strategy Department

Asics

VIDEO

Watch the latest episode of Behind the Insights.

This is Behind the Insights, a vodcast series from MetrixLab. In this series, we talk to experts from all over the world to go beyond the data and see what’s really driving today’s hottest topics in insights. In this episode, join MetrixLab Global Brand Consultant Hilary Gaines and Head of Effectiveness at adam&eveDDB Les Binet as they talk about how to succeed in building brands and winning customers.

 
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