Assessing Crypto Investment Literacy Across Markets and Generations

Toluna and Bybit partnered on a study that surveyed over 10,500 consumers in 19 markets to understand how the general public view and invest in crypto.
Assessing Crypto Investment Literacy Across Markets and Generations

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Assessing Crypto Investment Literacy Across Markets and Generations

For many retail investors, the bear market for cryptocurrency in 2022 was a first. As a result, many were caught off guard and left wondering what to do in the face of market volatility.

With investment literacy critical to the industry’s long-term growth, Toluna and Bybit partnered on a study that surveyed over 10,500 consumers in 19 markets.

Household brands around the globe trust Toluna with their need for insights.

  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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