Toluna Consumer Barometer Wave 22 - A North America Consumer Financial Overview Infographic

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Toluna Consumer Barometer Wave 22 - A North America Consumer Financial Overview Infographic

In this infographic we explore how, in Q2 2023, the US economic environment is impacting people’s financial security today and their outlook for the future, as well as exploring where they plan to ‘tighten their belts’ and make tradeoffs while their concerns remain heightened.

Now in its 22nd wave, the latest edition of the full Toluna Global Consumer Barometer features:

Insights from 16,000 consumers in 19 markets across the world on topics including:

How consumers feel about their personal finances in the present and looking forward

Only 27% of consumers are confident spending money at this time, but 43% expect their financial situation will improve by the end of 2023

Evolving consumer behaviors in response to financial pressures

Three in five consumers are putting off big life expenditures until the economic climate is more stable

The current status of consumer health and well-being

38% of consumers are experiencing higher stress levels due to the heightened cost of living (+4pp since Jan ’23)

The role of brand values in this economic environment

61% of consumers would like to make more decisions about which brands they use based on environmental and social factors, but can’t afford to

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