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Toluna Consumer Barometer Wave 22 - A North America Consumer Financial Overview Infographic

In this infographic we explore how, in Q2 2023, the US economic environment is impacting people’s financial security today and their outlook for the future, as well as exploring where they plan to ‘tighten their belts’ and make tradeoffs while their concerns remain heightened.

Now in its 22nd wave, the latest edition of the full Toluna Global Consumer Barometer features:

Insights from 16,000 consumers in 19 markets across the world on topics including:

How consumers feel about their personal finances in the present and looking forward  

How consumers feel about their personal finances in the present and looking forward  

Only 27% of consumers are confident spending money at this time, but 43% expect their financial situation will improve by the end of 2023 

Evolving consumer behaviors in response to financial pressures 

Evolving consumer behaviors in response to financial pressures 

Three in five consumers are putting off big life expenditures until the economic climate is more stable 

The current status of consumer health and well-being

The current status of consumer health and well-being

38% of consumers are experiencing higher stress levels due to the heightened cost of living (+4pp since Jan ’23) 

The role of brand values in this economic environment

The role of brand values in this economic environment

61% of consumers would like to make more decisions about which brands they use based on environmental and social factors, but can’t afford to 

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Danone
  • L'Oreal
  • Kellogg's
  • KraftHeinz
  • Sony

About Toluna

Toluna empowers insights professionals to conduct research without limits through a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

With every research capability at your fingertips, vetted respondents at the ready, and access to our research experts around the globe, Toluna makes it easier than ever for brands to engage with consumers on a deeper level—anytime, anywhere.

About Toluna

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